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Ron Jabal

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Public Relations Has A New Definition. Now It Needs A New Paradigm.

In volatile environments, public relations increasingly serves as a source of strategic counsel rather than a channel for corporate visibility.

The Theatre Of Justice

The Senate’s constitutional responsibility includes convincing the public that political loyalty did not outweigh the evidence presented.

What Makes A PR Agency Of The Year?

The future of PR recognition should celebrate not only what becomes visible, but also the strategic work that protects organizations behind the scenes.

The Senate Is Not Judging Sara. It Is Judging Itself.

In this impeachment trial, the verdict will matter, but so will the way senators conduct themselves before the eyes of the nation.

The Weight Of An Oath: Before The Senate Judges Sara Duterte, It Must Honor Its Impeachment Oath

The evidence will matter, but the legitimacy of the trial begins with whether the Senate appears willing to judge fairly.

When A Name Becomes A Brand

Alex Eala’s success highlights a lesson for leaders: a brand becomes powerful only when actions repeatedly support what the name represents.

The Crowd Is Not Always Right

The strength of a movement is not measured by attendance, but by whether its supporters arrived through conviction or instruction.

Beyond The Crisis: What Ateneo Must Become

Ateneo is now being measured not against other universities, but against the values it has long asked others to believe in.

The Cost Of Waiting To Care

Facts explain what happened, but empathy determines whether people believe the institution deserves trust while those facts are still emerging.

From Leadership To Architecture: The Next Decade Of Reputation

Dr. Ron F. Jabal argues that communication can amplify reputation, but only aligned leadership and governance can truly create it.

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