Cebu Pacific’s Where Dreams Fly shows how aviation storytelling works best when it stays grounded, treating flying as quiet infrastructure that supports real lives rather than spectacle or noise.
Philippine tourism is not recovering; it is falling behind as neighbors move faster on access, pricing, and planning while local policy debates remain stuck on slogans and surface-level branding.
As 2025 closes, Philippine politics is defined less by reforms than by exposure, with President Ferdinand Marcos Jr. losing credibility while Vice President Sara Duterte gains strength as a symbol of public frustration.
The muted discomfort around Jollibee’s Christmas presence on Viber underscores a simple truth in digital marketing even trusted brands must earn their place in private spaces.
Only a united, sustained push from citizens, civil society, and business can force Congress to act on reforms that threaten entrenched political power.