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Ron Jabal

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When Brand Storytelling Earns Its Altitude: The Case of Cebu Pacific’s Where Dreams Fly Video Series

Cebu Pacific’s Where Dreams Fly shows how aviation storytelling works best when it stays grounded, treating flying as quiet infrastructure that supports real lives rather than spectacle or noise.

Tourism Without Urgency

Philippine tourism is not recovering; it is falling behind as neighbors move faster on access, pricing, and planning while local policy debates remain stuck on slogans and surface-level branding.

From 2025 To 2026: The Top 5 Truths Shaping PR And Reputation Management

5 Defining Truths Shaping PR and Reputation in 2026, according to Dr. Ron Jabal, PAGEONE Group CEO

PAL’s Safety Video: When Creativity Gets It Right

PAL’s latest safety video shows that creative storytelling can capture attention without compromising clarity, trust, or responsibility.

Year-End Reckoning: The Republic In Recoil

As 2025 closes, Philippine politics is defined less by reforms than by exposure, with President Ferdinand Marcos Jr. losing credibility while Vice President Sara Duterte gains strength as a symbol of public frustration.

When Brands Cross The Line At Christmas

The muted discomfort around Jollibee’s Christmas presence on Viber underscores a simple truth in digital marketing even trusted brands must earn their place in private spaces.

The Anti-Dynasty Law That Protects Dynasties

HB 6771 raises a critical question whether this is truly an anti-dynasty reform or a law crafted to ensure political dynasties endure.

How Civil Society, Business, And The Public Can Force Reforms Through

Only a united, sustained push from citizens, civil society, and business can force Congress to act on reforms that threaten entrenched political power.

The Bills That Will Break Congress: Why Marcos’ Reforms Face Certain Sabotage

Four reform bills now pit a presidency’s promise of change against Congress’s impulse to preserve power.

The Four Bills That Could Break The System Or Break The President

Four sweeping reform bills now test whether a weakened presidency is pursuing real political change or merely performing survival.

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