Seasoned Filipino dessert specialist and creator behind Dubaiâs viral FIX chocolate bar Nouel Catis Omamalin launched his new chocolate brand, Snaâap, at the beginning of October 2024.
Chef Catis, a UAE-based Filipino pastry chef widely known for the creation of the trendy Fix âCanât Get Knafeh of Itâ chocolate, recently introduced his own brand Snaâap Chocolates with the aim of âbringing the flavors of the UAE to life.â
In an exclusive interview with a Filipino magazine, Catis shared his inspiration for his new venture, highlighting the value of culinary innovation to a chef like him, who has long been working in the shadows of an international chocolatier.
âWorking behind the scenes and contributing to othersâ success can be rewarding, but if you stay there for too long, you risk not fully acknowledging your own impactâespecially in areas like culinary innovation,â he expressed.
âItâs time to embrace my place in this world and share my creations with a wider audience, and thatâs how Snaâap was born,â he added.
Snaâap, with its rich unique flavor, transcends the ordinary. It is a blend of tradition and innovation, of authenticity and inclusivityâa delectable testament to Catisâs Filipino roots and UAE heritage.
âWhatâs distinctly Filipino about Snaâap is the ingenuity behind it, which draws from my roots but is deeply influenced by the rich heritage of the UAE,â he stressed.
On its first day, Snaâap cleared out 2,000 bars, marking its exciting and luscious beginning in the world of dessert-making.
Catis stated that they are working on introducing Filipino flavors into future collections and expanding its reach across the UAE and beyond, noting that Snaâap is âa celebration of culture, connection, and shared experiences.â
Chef Nouel Catis is an internationally acclaimed pastry consultant and the creator of the Million Dollar Dessert Magic in the Middle East. He collaborated with Sarah Hamouda of Fix Dessert Chocolatier for the creation of the Fix chocolate bar in 2021.
