Vonj Tingson, President and COO of PAGEONE Group, has named recurring mistakes he sees as a judge in the International Business Awards’ PR and Corporate Communications category. They include mistaking activity for results, burying the best evidence, making claims with no source, and sending one generic entry to every category.

Another is writing for insiders, with internal jargon the judges have to decode.

On who the reader should be:

“Write as if you’re explaining your achievement to an intelligent outsider, because that is exactly who is reading it.”

Read the full announcement: https://publicomagazine.com/vonj-shares-stevie-entry/