Ma. Belen “Blen” Fernando, a multi-awarded marketer, wants International Business Awards entries to state clear objectives and back them with concrete outcomes such as sales and brand awareness, not views and likes. She also looks for real purpose and honest links to local culture, and she is wary of entries that simply borrow formats from abroad.

On the awards themselves, she believes judging criteria and scoring should be stricter so a Stevie keeps its meaning.

On organizations that resubmit the same work year after year:

“Let’s stop that just to have more entries.”

Read the full announcement: https://publicomagazine.com/jury-room-international-stevies/