G-SHOCK Philippines pulled out all the stops in its latest campaign, delivering an unforgettable experience that honored the brand’s legacy of durability and design innovation. Spearheaded by basketball icon Dwight Ramos, the exclusive pop-up event brought fans, collectors, influencers, and media together to celebrate what G-SHOCK has long stood for—unbreakable style and unyielding functionality.
Held at the heart of a bustling lifestyle district, the event immersed guests in the G-SHOCK universe, starting with a curated History Wall that detailed the evolution of the brand’s toughest timepieces. Highlight displays featured standout models such as the GM-110D, known for its robust metal case and bold aesthetics, and an early reveal of the upcoming GMW-B5000D, modeled by Ramos himself. The iconic GA-110-1A, a longtime favorite among G-SHOCK wearers, stood tall as a symbol of the brand’s commitment to athletic performance and uncompromised resilience.
“It always starts with function. But I also care about how something fits into my lifestyle,” said Dwight. “That’s what makes G-SHOCK perfect—it’s dependable.”
“Throughout my career I have had a lot of injuries and also before I got from where I am now I have a lot of hardship but I just stay positive and tough and just keep showing up every day and do what I have to do no matter what’s going on,” Dwight shared.
G-SHOCK also unveiled its Limitless Series with a Pro-Rock truck centerpiece, reinforcing the watches’ readiness for the roughest terrains and adventures. Throughout the day, the crowd took part in basketball-themed activities, including the Vertical Jump Challenge and Shoot Out, where fans not only put their physical skills to the test but also got the rare chance to interact closely with Dwight.
A highlight of the day was the Ultimate Shooting Challenge, where one lucky participant teamed up with Dwight and won a signed, limited-edition G-SHOCK jersey. The event ended with a laid-back meet and greet, as fans snapped photos and heard firsthand how toughness isn’t just part of the G-SHOCK brand—it’s a lifestyle lived out by its ambassadors.
